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Palmolive’s Modern Woman: Maureen Wroblewitz


Maureen Wroblewitz

As long as the public can remember, Palmolive has enlisted actresses as product endorsers. But in a clever marketing move, the beauty brand chose a bonafide model for its New Palmolive Expertique line, a full hair-care regimen inspired by and crafted with experts to deliver salon-beautiful hair from the comfort of one’s home.

Maureen Wroblewitz is a prime example of what an extraordinary Filipina is. Being the first Filipina winner of Asia’s Next Top Model, she has proved to be a world-class talent. She’s a self-made woman, emerging victorious amid all the challenges thrown at her during the competition. She created her own success and proved that she has become an expert in her chosen field. She is considered a society influencer, aspirational but still relatable. As a top model, she is credible in the fashion and beauty space, too,” enthuses Emily Fong Mitchell, marketing director of Colgate-Palmolive Philippines.

Brand Manager for Palmolive Hair Care, Pauleen Cabuslay, Associate Marketing Director for Personal Care Edmond Santos; Marketing

Director of Colgate-Palmolive Philippines Inc. Emily Fong Mitchell; top model and Palmolive Expertique endorser, Maureen Wroblewitz;

President and General Manager of Colgate-Palmolive Philippines Inc. Arvind Sachdev; Personal Care Consumer Innovation Center

Director Nymia Raagas; and Senior Brand Manager for Personal Care Paula Ceña

After her grand launch as the newest Palmolive Girl at the Shangri-La at The Fort, Taguig City, I sent Maureen a series of questions. Here are her replies:  

1.How much has winning AsNTM impacted your life and career? How’s your experience with Storm Model Management?

It’s been a lot busier! I’m still getting used to everything while reminding myself to stay humble and grounded. I still spend a lot of time with my family, I’m trying to keep everything together. I’m now more open to challenges. Thinking of me before and now, I would have never done anything like this. I never would have talked to a big crowd or do interviews. I’m definitely more confident.

Storm is an international modeling agency and I remember being nervous because they have big models. But they’re helping me, they’re super nice and they are very welcoming. I feel good being there.

2.You didn’t let your height get in the way of winning Asia’s most prestigious modeling competition, what other challenges/difficulties have you overcome?

I originally wanted to try America’s Next Top Model but I’m only 5’6, my height is pretty short there. But height is not a very big deal in Asia so I didn’t let that get in the way with Asia’s Next Top Model.

3.As long as the public can remember, Palmolive has enlisted actresses as product endorsers, how do you feel to be the first model to break the mold?

All Palmolive girls are confident and we all aim to inspire a lot of Filipino women. We all have our different successes and experiences that shaped us. For me it was Asia’s Next Top Model.

4. Do you encourage your sisters to follow your modeling path? Why or why not?

I just tell them to follow what they want to do in their lives and own it. If ever they choose the modeling path, then, I'll support them 100% in reaching for their dreams.

5.You grew up in Saudi Arabia, where women’s hair are hardly seen, how do you feel now that you’re endorsing a hair product?

I respect all beliefs and traditions of different groups. Personally, I am thankful that I can celebrate my hair and with Palmolive Expertique and inspire other women to be the same and own it.

6.What made you accept the offer?

Palmolive is a brand I’ve known and used many times, even before I moved to the Philippines from Germany. I came to be a big fan of it at first because of the smell—it really gives the hair fragrance that last. When my manager told me that I will become the face of Palmolive Expertique here in the Philippines, I couldn’t contain my happiness and excitement. It’s a dream come true for me to represent a brand I love, and to endorse their premium line is truly an honor. Thank you to my Palmolive Expertique family for the love and the trust!

7.How is your experience as an ICanServe ambassadress? How do you tell cancer survivors that they can still have fabulous hair even when it’s short and cropped?

There are a lot of other things that make a person beautiful. Even if your body is going through a lot of physical changes, like in your hair, don’t let that get to you. You are still beautiful the way you are.

8.Does Palmolive help you in your advocacy/cies?

The partnership is very new. But it is part of my agenda. My Palmolive family has been very supportive of me and hopefully they would want to get on board because they are also a brand that stands for women empowerment.

9.What are your dream endorsements and editorials/covers/features? Who are the photographers/stylists/hair and makeup artists/designers/brands you’d love to work with?

Since, I already achieved my dream hair endorsement. My ultimate dream now is to be on the cover of Vogue! Imagine a Filipina fronting the cover of the most coveted fashion magazine in the world!

10.What else would you like to achieve?

I’m still thinking about acting or hosting. I’d like to try acting here in the Philippines or other countries—I’d love to do drama! But for now, I’m focusing on modeling.

11. Advice for ANTM’s contestants/aspiring models?

What I want to say is that, be strong. Don’t let anyone bring you down. Don’t let anyone get to you and tell you that it is not good for you. If you think it’s good for you, you should go for it, follow it, and not care about anyone else’s opinion.


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