Auctors

Oliver Oliveros

Press Release

Editor, Writer, PR

I am a public relations and marketing communication professional who works with CEOs and young professionals across the globe to further hone their creativity, stakeholders' engagement strategies, and writing and communication skills.

As a traveling professional, who earned his master's degree from New York University, I help a wide range of clients and employers—from Pepsi to real estate developers to emerging startups—to make their brands resonate in both traditional and digital media. Simultaneously, I write and edit for New York-based media outlets BroadwayWorld.com and Fil-Am Who's Who, which cater to different audiences but nonetheless both deliver engaging and tightly edited content.

My mission is to educate people to find their distinctive voice, which can penetrate much deeper into the world full of noise and clutter.

 

Head of Public Relations and Marketing

Chanz Global

January 2015 – Present 4 years 6 months

Manila, Philippines

Spearhead teams involving at least 50 young professionals to create and implement engaging digital marketing campaigns, which include conducting market research, focus group discussions, social media audits, and surveys, writing brand positioning statements, industry news, and blogs, and making original social media content. These efforts have helped the technology company's flagship brand, PropertyAsia.ph, an online property search portal, move up to become one of the top 2,500 websites in the Philippines in less than a year.

Design and manage profitable and user engaging websites such as PropertyAsia.ph, FilipinoArt.ph, Aggrego.io, and RealEstateForum.ph.

Conceptualize and implement integrated marketing communication campaigns, including SEO and SEM marketing, for clients such as Urban Deca Homes and BackApp mobile application.

Secure publicity for clients in Property Report, Overseas Property Professional (OPP), International Business Times, Philippine Star, and Manila Bulletin, among others.

 

Co-Publisher, Editor-In-Chief, Public Relations and Digital Marketing Consultant

Fil-Am Who's Who Inc.

July 2013 – Present 6 years

Greater New York City Area

Write and edit news stories and feature articles for its monthly lifestyle magazine, which is read by more than 4,000 Filipino-Americans in New York, New Jersey, Pennsylvania, and Maryland and reach thousands via the website FilAmWhosWho.com.

Organize its public relations and digital marketing department, which has managed publicity for Miss World Organisation's fundraiser for super typhoon Haiyan survivors in the Philippines, the annual Philippine Independence Day celebrations on Madison Avenue--attended by more than 100,000 participants, the New York stage debut of “Noli Me Tangere-Opera,” Broadway stars Adam Jacobs (“Disney's The Lion King,” “Aladdin”) and Ali Ewoldt (“Les Miserables,” “Phantom of the Opera”), U.S. Filipinos for Good Governance, and The Chapel of San Lorenzo Ruiz, among others. These clients have secured media coverage in The New York Times, Wall Street Journal, CNN, Opera News, New York Daily News, The Voices of NY, Yahoo News, Singapore Star, Playbill.com, Asian Journal, TDF.org, CBS, Huffington Post, Reuters, The Catholic New York, The Filipino Channel, NY1 News, and the International Press Association, among others.

 

Regional Director

BroadwayWorld.com

June 2009 – Present 10 years 1 month

Greater New York City Area

Write and edit extensive theater news stories and feature articles cataloged in the U.S. Library of Congress and read by more than four million readers every month.

Manage at least 15 contributing writers, photographers, and videographers based in Manila, Philippines and New York City whose works are published internationally.

Implement digital advertising campaigns across Asia, which add to the revenue stream of the New York office and its local team in Manila, Philippines.

 

Member of the Board of Directors

TOFA-NY Awards at Carnegie Hall

April 2013  October 2016 3 years 7 months

Greater New York City Area

Managed communications and publicity for the annual event, which has secured media coverage on Yahoo News, Village Voice, Time Out, Metro, NewJersey.com, Epoch Times, Asian Week, Philippine Daily Inquirer, Philippine Star, and the Department of Foreign Affairs-Manila, among others.

 

Integrated Marketing Communications Consultant

Manhattan Shakespeare Project

September 2012  December 2013 1 year 4 months

Greater New York City Area

Created a one-year integrated marketing communications campaign, “Shakespeare Knows No Bounds,” for the all-female Shakespeare Company, which was implemented.

 

Public Relations Consultant

Stages Production Specialists Inc.

December 2002  April 2010 7 years 5 months

Manila, Philippines

Put up its first successful public relations office, which saved the talent and production agency more than P1 million/year and earned more than P500,000/year. Clients included multinational companies, mainstream and independent film companies, theater and opera companies, TV and recording stars, “American Idol” and Tony Award-winning artists, and brands Guinot, Nickelodeon, and Disney.

 

Associate Director and Publicist

World Championships of Performing Arts

January 2007  August 2009 2 years 8 months

Greater Los Angeles Area

Publicized the annual summer event in California and in the Philippines.

Led the Philippine delegation, which won the event's top prize, Grand Champion Performer of the World, for three consecutive years.

 

Faculty, Thesis Coordinator and Panelist

De La Salle University

January 2003  December 2007 5 years

Manila, Philippines

Introduced public relations and crisis management classes that used the constructivist pedagogy, which kept hundreds of students engaged with problem-based learning projects-- simulating the real-world practice of public relations and corporate communication.

 

Corporate Communication Consultant

Pepsi-Cola Products Philippines Inc.(PCPPI)

April 2002  September 2002 6 months

Manila, Philippines

Conducted climate surveys across the Philippines with a budget of P1.5 million.

Developed more proactive internal communication processes, which were earlier marred by opposing labor factions.

 

Corporate Communication Specialist

Guoco Group

November 1994  February 2002 7 years 4 months

Manila, Philippines

Conceived and implemented strategic corporate communication and investor relations programs for at least seven companies with diverse interests, including Pepsi, Lepanto Ceramics, Dao Heng Bank, Tutuban Center, and McQuay Airconditioner, which saved the conglomerate millions of Philippine pesos when compared to hiring an external public relations or advertising agency.